Ow Yeong Xue Qi
Marketing & Design
With a background in marketing, I believe my storytelling skills play a key role in how I approach design and content creation. By understanding the brand’s identity or the goals of a specific campaign, I’m able to develop visuals and collaterals that align with the client’s vision and messaging. I’m also able to contribute unique campaign ideas by applying brand strategy and research, ensuring each concept is both creative and grounded in insight. My focus is always on creating work that is not only visually cohesive but also communicates the intended message clearly and effectively.
Virtue Worldwide Internship: Campaign Presentation Deck
During my internship at Virtue Worldwide, I was tasked with developing a campaign centered on the theme "Women in Sports." Over the course of 12 weeks, I conducted market research to uncover key insights and emerging trends. Leveraging brand strategy and creative thinking, I developed a compelling campaign concept that included original ideas and potential executions, all aligned with Virtue’s branding and the campaign’s core message. I was also given the opportunity to present my campaign deck to Virtue’s APAC and India teams.
6 Production Internship: Logo and Social Media Design
During my internship at 6Productions, I was responsible for creating social media content and designing logos for both the company’s in-house video series and their clients. By closely following the visual style and tone of each brand, I crafted social media posts that aligned with their identities and maintained a cohesive look. The logos I designed were created with the intent of visually expressing the core theme and message of each project, while staying true to the overall branding.
KEI: Instagram Stories and Post Design
Designed Instagram posts and stories for KEI, an online women’s boutique, aligning with their brand identity and visual style. The content was thoughtfully created based on trending topics and aesthetics at the time, and strategically tailored to engage their specific target audience.
